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Google my business checklist2/29/2024 Menus: For restaurants, cafes, or any food-related business, a detailed menu can be a game-changer. Do you offer ‘content creation,’ ‘social media management,’ or ‘SEO optimization’? By being specific, you cater to the needs of potential clients searching for those services. Services: For service-based businesses, clarity is key. Specify whether you offer ‘sustainable summer dresses,’ ‘handmade leather boots,’ or ‘artisanal home decor.’ These specifics can attract customers looking for those exact items. Products: If you run a retail store or an e-commerce platform, detailing your product range can make a world of difference. By adding photos, videos, and even virtual tours, you can offer customers a vivid glimpse of your business.Īdd details of your products, services, or menus depending on your business type. Visual content is a powerful engagement tool. Enhancing Your Business Profile Adding Photos, Videos, and Virtual Tours This is what Google and your potential customers see, so it must be accurate. Note: This email will need to be connected to a Google Account.Įnsure that your business information, such as the name, address, phone number, hours of operation, and categories, are accurate and fully optimized. Enter the email address of whoever you’d like to manage the account and click “Invite.” If you’re transferring ownership of the Google Business Profile, then you can check “Owner” before sending the Invite. Click on “Managers” to add, edit, and remove profile managers. Click on the three dots located to the right of the “profile strength” infographic. Here are the steps to add a manager or transfer ownership of your Google Business Profile: This can range from site managers to communications specialists. Who should have access to your Google Business Profile? Set up users with proper access depending on their roles. Setting Up Your Google Business Profile Setting Up Users with Proper Access Still, they will need to provide the service location instead. Other services may only travel to the customer for business, in which case they may also opt out of having a physical business address. If your business doesn’t have a physical address, select a category that best describes your business, such as “consultant” or similar. It’s important to note that the business category will have much to do with verifying the profile. This is often due to Google having issues finding the address, another business using the address, or the address provided being residential. Video Verification: Google sometimes asks for a street-view video of the business storefront for verification.A verification link or code is sent to the business email provided. Email Verification: Similar to phone verification, Google may allow some businesses to verify via email.Google will call the business number provided and give a verification code to input into Google Business Profile. Phone Verification: For some businesses, Google allows verification over the phone.The postcard includes a unique verification code that the business owner can enter into their Google Business Profile to confirm their location. Postcard Verification: Google sends a postcard to the physical address the business provides.There are several ways Google may have you verify your Google Business Profile. Verifying Your ListingĪfter creating or claiming, verify your listing. If not, create a new one by visiting this page for creating a new Google Business Profile :įollow the prompts to create your profile. If your business is already listed, claim it: The first step in establishing your presence on Google is to claim or create your Google Business Profile listing. Google Business Profile Listing: What, Why, and How Claiming or Creating a Listing This article provides a detailed checklist to optimize your Google Business Profile and help your business flourish. And regarding online visibility, Google Business Profile (formerly Google My Business) is one of the most effective tools for local SEO. In the age of digitization, your online presence can make or break your business.
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